September 13, 2013 3:15 PM | By Kurt Badenhausen, Forbes, Forbes
The world's most powerful athletes of 2013

Forbes ranks the richest and most famous athletes in the world, which play eight different sports and hail from nine different countries



The richest and most famous athletes in the world play eight different sports and hail from nine different countries
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Forbes crunches the numbers each year on what celebrity athletes wield the most power. Money carries the most weight in the algorithm, but unlike most Forbes lists, which are strictly based on those factors, this list takes a stab at measuring that most ephemeral of riches: fame. Yes, Forbes factors in earnings and net worth over the last 12 months, but they also tally how often each celebrity athlete is mentioned in print and on TV, and gauge the strength of their Internet presence and how they’re viewed by a critical constituency: consumers (click here for a detailed methodology).

Take a look at what 10 athletes top out as the world's most powerful in 2013.

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