They hired a marketing firm for this. It was college football’s big chance to finally get rid of the BCS name — always shortened to BS — and come up with something fresh and positive for the new national championship tournament. On Tuesday, the ridicule ended.

Paterno kin make PR push to defend Joe Pa's legacy. But 'Child Abuse Prevention Month' is wrong time.

Emmert's response to Auburn allegations proves NCAA is weak.

Emmert's response to Auburn allegations proves NCAA is weak.

About 20 years late, the NCAA apparently has figured out who Worldwide Wes is. The NCAA printed up fliers with his picture and gave them to security guards at Lucas Oil Stadium before Friday night’s NCAA tournament games.

How the most agonizing moment in tournament history led to one of the best.

As Pitino, Krzyzewski meet again, epic game of 1992 sticks with them.

Coach K and Duke played a marquee tournament game Friday night, so why did 20,000 people bolt for the exits?

About 20 years late, the NCAA apparently has figured out who Worldwide Wes is. The NCAA printed up fliers with his picture and gave them to security guards at Lucas Oil Stadium before Friday night’s NCAA tournament games.

Pitino a genius coach -- and, sadly, latest 'proof' winning fixes sinning.

Paul Wight didn't see much action at Wichita State, but he's always in the middle of things as the Big Show.

Rose should return vs. Heat or risk damaging his Chicago cred.

Urlacher’s time in Chicago comes to ugly end.

Despite seven Big Ten teams making NCAA tourney, the league's not all it's cracked up to be.

Indiana coach has a pair just like brothers-in-law, and he'll take team just as far.

Once ranked No. 1, Michigan is headed in wrong direction with Big Ten quarterfinal loss to Wisconsin.

For Illinois hero Brandon Paul, Big Ten tourney grind is nothing compared to what his parents are going through.

Our phenom-worship bears heavy blame for Capriati's ups and downs.

Our phenom-worship bears heavy blame for Capriati's ups and downs.

Chicago's historic streak perfect Rx for NHL lockout hangover, and it ain't over!

Now that Zags are No. 1, there's nothing 'mid' about them any more.

Will Rodman bring more than basketball goodwill to North Korea?

Young player's sudden retirement begs discussion on mental health crisis.

Young player's sudden retirement begs discussion on mental health crisis.

By using classic defense, Shalala, Miami can win fight vs. Emmert.

Slacking at non-majors has worked for Serena -- but at what cost?

Slacking at non-majors has worked for Serena -- but at what cost?

Murder charge shatters image of Pistorius as Olympic hero.